SAP CRM

SAP CRM

The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors..

CRM systems track and measure marketing campaigns over multiple networks. These systems can track customer analysis by customer clicks and sales. Places where CRM is used include call centers, heavily utilized in social media, direct mail, data storage files, banks, and customer data queries.

CRM systems are Customer Relationship Management platforms. It is a platform for progressing the payments and other related query management. Their goal is to track, record, store in databases, and then data mine the information in a way that increases customer relations (predominantly increased ARPU, and decreased churn). The CRM codifies the interactions between you and your customers, so you can maximize sales and profits using analytics, KPIs, to give the users as much information on where to focus your marketing, customer service to maximize revenue, and decrease idle and unproductive contact with your customers. The contact channels (now aiming to be Omni-Channel from Multi-Channel) uses such operational methods as contact centers. The CRM software is installed in the contact centers, and help direct customers to the right agent or self-empowered knowledge.[2] CRM software can also be used to identify and reward loyal customers over a period of time.

Transaction processing
Item Category

Item Category determination
    BUSINESS PARTNER
    BP ROLES & GROUPING, BP RELATIONSHIPS
    ORGANIZATIONAL MANAGEMENT
    ORGANIZATIONAL MODEL, ORG DETERMINATION

PRODUCT MASTER
    ATTRIBUTES & SET TYPE, HIERARCHIES & CATEGORIES
    MAINTAIN PRODUCT

BUSINESS TRANSACTIONS
    ACTIVITY MANAGEMENT
    BUSINESS ACTIVITIES
    TASK

PARTNER PROCESSING
    PARTNER FUNCTIONS, ACCESS SEQUENCE,
    PARTNER DETERMINATION PROCEDURE,
    TEXT DETERMINATION PROCEDURE
    TEXT OBJECT, TEXT TYPE

ACTIONS
    ACTION PROFILE, CONDITION
    DATE PROFILE
    STATUS PROFILE
    FOLLOWUP TRANSACTIONS
    COPY CONTROLS

WEB UI –Overview
    BUSINESS ROLES IN CRM (Navigation Bar profile, Configurations, Views, Overview page)
    WEB UI CONFIGRATION
    TRANSACTION LAUNCHER

INTERACTION CENTRE- Overview
    BUSINESS ROLES IN CRM (Navigation Bar profile, Configurations, Views, Overview page)
    AGENT INBOX
    Account profile
    Layout profile

MIDDLEWARE- Overview
    MARKETING
    MARKETING PLANNER & CAMPAIGN MANAGEMENT
    PERSONALIZED MAIL FORMS
    CUSTOMER SEGMENTATION